Exhibitions have evolved into a productive platform for companies to interact with their target market while strengthening their corporate network. As technology advances, more and more exhibitors are inspired to promote their products through stand-design tips that are more enticing and interactive. The technologies listed below can be infused into your exhibition stand layout to make a strong impression on your target market.
With so much competitive pressure at an exhibition, it is essential to capture your customer’s attention and ensure they get hooked to your brand. You can get help through stands finder to get help from professionals in this area.
Have quick response codes in place
Quick response codes are one of the best technologies for achieving this. They provide quick and dependable links to your site, online content, or mobile apps, allowing users to access information even after they have left the event. Including QR Codes in your exhibition stand design will undoubtedly help you win the marketing game.
Make use of applications
You can use applications and digital touchpoints to distribute sales and marketing leverage to attendees. No one likes carrying around large bags with paper. Guests can also use applications to scan your products and view product information. If they appreciate what they see, they may use the app to request that information be emailed to them. This technology can also be used to share inbound marketing data and improve communication before, during, or even after the show.
Implement triggered technologies
Customers can be drawn to your booth by triggered technologies, which can also build hype about your product. Triggered technologies utilize sensors built into your stand to start an action. A sensor is triggered by movement, such as a client passing by a particular area on your display. It can also create a movie, play music, turn on a light show, and so on. This encourages visitor interaction and promotes involvement with your booth.
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Give your clients a personalized experience
Allow your exhibition attendees to create their personalized merchandise using a simple and entertaining app. Nothing is worse than being given a freebie at a trade show you will never use. It’s inefficient and unsustainable.
On the other hand, allowing a potential client to create their own item develops an attachment to your products. Personalized product designs will enable you to increase brand chemistry by providing an experience that makes a lasting relationship with your prospective clients. This technology can print on any product, and a universal web app allows your guests to use shapes, logos, or colors most appropriate for your brand or business.
Many technologies are clearly available to take trade show stands to the next level. Interactive technologies result in a complete experience. Customers are more likely to return if they have an unforgettable experience at the exhibition. A memorable trade show is one in which the customer interacts with the exhibit in some way. For exhibition stand design firms, the future is less important than the here and now. Ultimately, technological innovations lead to a valuable exhibition stand.