Mobile marketing is a powerful tool for businesses seeking to reach their target audience. It is a form of marketing that uses mobile devices such as smartphones, tablets, and other wireless devices to promote products and services.
This type of marketing is becoming increasingly important as more people turn to their mobile devices to access information and make decisions. By utilizing mobile marketing, businesses can reach their target audience quickly and effectively, often at a much lower cost than traditional marketing methods.
This article will discuss mobile marketing, why it is so important, and how businesses can use it to their advantage.
- 1 What Is Mobile Marketing?
- 2 Importance of Mobile Marketing
- 3 Reasons to Invest in Mobile Marketing Strategies
- 4 Mobile Marketing: How To Get Started
- 5 Bottom Line
What Is Mobile Marketing?
There is still a differentiation between “traditional” web-based marketing and marketing for mobile devices like phones and tablets, even though it is becoming difficult to conceive marketing without mobile devices.
Mobile marketing definition pertains to selling your wares to customers through smartphones and tablets. Even though it is often referred to as “tablet and smartphone marketing,” the channels of connection with customers in this context are far broader than just tablets and smartphones.
Importance of Mobile Marketing
In 2016, U.S. citizens spent around 10 hours each day using their smartphones, and Statista estimates that about a third of this time was spent on mobile devices such as smartphones and tablets in 2021. This implies that the typical American spends over 500 hours per year using their mobile phone or tablet for internet and communication, giving you plenty of chances to grab their attention and get them talking about your company.
Advertising patterns are also adapting to this shift, with predictions that by 2019, approximately 72% of marketing budgets will be allocated to creating applications and adverts for mobile platforms and marketing phone users.
Reasons to Invest in Mobile Marketing Strategies
In terms of communication, smartphones and tablets are gaining ground across all age groups. Compared to desktop computers and laptops, they are easier to carry. Manufacturers also produce quicker, more powerful, and cheaper mobile devices in response to customer demand.
As a result of these shifts, businesses now have a great chance to get their marketing messages directly into customers’ hands, and mobile makes it possible for them to reach a far larger audience.
Mobile content marketing and advertising have much room to grow since 6.6 billion people (and rising) now carry smartphones with them almost wherever they go, and that’s just one of the reasons why a mobile marketing solution can be appealing to brands.
Below are more examples of why marketers should consider mobile as a part of their marketing strategy:
Ability to Appeal to a Large Number of People
A large percentage of free time for people of all ages, occupations, and interests is spent on mobile devices. People have come to expect that their mobile devices will make it simpler and quicker to discover just about everything.
Remember that nowadays, mobile devices account for most of the internet traffic. This pattern has been steadily rising, reaching 52%-54% in recent times. There has been a meteoric rise in internet traffic from mobile devices, from 6% in 2011 to almost 54% in 2021.
Thanks to mobile devices, customers can browse and compare prices even while they stroll the aisles of a physical store. Companies currently using mobile content marketing strategies may benefit from the following approaches:
- Suppose a customer is ready to make a purchase. In that case, your company will have an advantage if its website is optimized for search engines and the navigation is user-friendly, simplifying the use of advertisements for mobile phones.
- Additionally, search engines are adjusting their ranking algorithms to favor sites optimized for mobile devices.
Because of this, companies need to upgrade their online presence and include novel types of automated marketing in their strategies.
The implication for your company is that you must target your customers through their mobile devices, such as smartphones, regardless of who they are. The rise of mobile search has given companies a new method to zero in on the precise customers they need – mobile campaigns. With basics out of the way, let’s take a closer look at mobile marketing examples.
The truth is that consumers always have their smartphones within reach, and they often think about them. Not only that, but they use the same gadgets to maintain continual contact with loved ones.
The use of mobile devices and the conversations that take place on them have become very intimate parts of people’s daily lives. That’s why personalization is a great example of mobile marketing, and it’s hard to deny that a device with which you spend over five hours a day interacting isn’t a major part of your life.
That isn’t only a side effect of mobile content marketing; it’s a crucial aspect of the whole approach. The importance of customizing your digital media experience is rising, and mobile marketing strategies provide a new window of opportunity for direct, one-on-one interaction with prospective clients.
Geolocation is one of the most important mobile marketing tools. By targeting mobile users in particular places, firms that use mobile marketing solutions may tailor their marketing campaigns and messages to them.
Due to the ubiquitous nature of smartphones and cell phones in modern society, the ability to specifically target customers based on their location is an increasingly valuable asset for businesses as a mobile digital strategy. Mobile users may also be notified based on location, thanks to features like geo-fencing.
Your website, mobile advertisements, and marketing material should all be mobile-optimized, not simply mobile-friendly.
Although a mobile-optimized website may increase conversion rates from mobile devices by a factor of three or more, just 35 percent of businesses utilize it. Responsive design is used by almost half of all mobile-friendly websites, which makes it a good mobile marketing strategy.
You may improve your website’s performance in several ways, including using a responsive design. Using a mobile-specific development platform, HTML5, and employing adaptable design are the most typical website optimization approaches.
In most cases, the infrastructure of your site is what has to be optimized for mobile use. However, it differs from being compatible with mobile devices, and mobile content consumption differs from desktop content consumption.
Use shorter phrases, interesting headings, and relevant material like high-quality photos and videos in your mobile marketing strategy. Make it simple for readers to scan your material; that’s how they will most likely interact with it. Including subtitles in your videos is a great way to keep your audience interested. About 85% of Facebook video viewers mute the audio, and captions allow you to communicate effectively even when the sound is turned off.
Facilitating Queries Made by Voice
There has been a rise in the use of voice search as more and more people use smart gadgets that support it.
By 2022, it was expected that voice-enabled devices would be in use in more than half of all homes worldwide, a growth rate of 42 percent from 2017. 34% of those who don’t already have a voice-enabled gadget would be interested in purchasing one.
Including voice search functionality may prompt various user interactions with a website.
The use of voice search might boost business. People often follow up a voice search with a phone call, a visit to the business’s website, or a trip to the shop. Each of these things may boost sales.
Marketing Using Short Messaging Service (SMS)
To ensure the success of your SMS campaign, you must first allow recipients to consent to receive more messages. Seventy-five percent of individuals don’t mind getting text messages from the brands they like, and 90 percent read those messages within three minutes. In other words, almost every single text message is read by its recipient.
Digital coupons are useful for mobile marketing campaigns that use text messaging. Text message coupons are utilized ten times more often than other coupons.
A high level of client satisfaction is a key retention strategy. Making assistance readily available is one method to boost customer satisfaction.
Make Your Platform Appealing for Mobile Use
Customer support is essential to the success of your business, whether in the form of a live chat function integrated into your website or an in-app support feature that allows users to get in touch with someone immediately.
More than forty percent of site visitors have come to anticipate instantaneous help through chat. Customers using your site from their mobile devices make up more than half of that percentage. Approximately half of all individuals prefer this medium of interaction. Offloading the waiting queues before a customer may talk to a live agent can also be aided by using a basic chatbot for simple inquiries posed by most consumers.
Push alerts sent to users within a certain distance of your storefront are just one example of how brands can use location-based marketing with mobile marketing.
Instead of waiting for customers to sit in front of a computer or watch a TV commercial and passively engage with your content, mobile content marketing allows you to construct interactive marketing campaigns that reach customers wherever they are and react to their behavioral clues.
Mobile Marketing: How To Get Started
It’s past if you haven’t tried this before, but there is still something you can do to get into mobile marketing or improve your existing marketing strategy. The levels of interest your potential buyers may have in the affiliate offers may be deduced by examining a customer journey map. That helps mobile marketers improve conversion rates and strengthen connections with their target demographic.
- Determine how people hear about your website, social media profiles, courses, etc. Construct a model of the client experience as you see it right now.
- Write out all the contact points between your brand and its clients.
- Think about what influences your audience’s decision-making process.
- Finally, it would be best to determine how a visitor will do the necessary conversion action, such as buying a product.
You may improve your mobile affiliate marketing mix and focus on growing the relevant channels by creating a map of the customer’s journey.
Optimize Your Ads for Mobile Users
Your sponsored advertising may benefit from the same optimization strategies as your website and emails. Your advertising will take up less real estate, and users will scroll through them more rapidly, so you’ll need to work harder to get their attention.
If you include text in your photos or pictures, make sure it stands out, is easy to read, and is brief. Here, the maxim “less is more” holds truer than ever.
Cut down on the length of your headlines. A person scrolling through the ad will only have time to read a few words, but they will be able to read a short, concise headline.
Typically, paid ad networks like Facebook or Google will have unique ad formats optimized for mobile use. A good example of mobile marketing techniques is the carousel, which works just as well on a desktop as on a mobile device.
Finally, divide your advertising efforts for mobile devices from those for desktops. In this approach, you can pinpoint your efforts more precisely and learn more about the factors that lead to higher conversion rates.
Make Your Emails Look Appealing to Mobile Users
Surprisingly, email is also a type of mobile marketing. When you send an email, remember that most readers will likely check it on a mobile device rather than a traditional PC.
- Due to the smaller display area and the increased font size, fewer words may be shown on each line. Keep your themes and titles brief; this is very important.
- When viewing on a mobile device, increase the text size relative to the main body since the screen is smaller than a desktop computer.
- You must check your emails on several devices before launching an email.
- Put those stunning, high-quality photos on your desktop. Most people don’t have lightning-fast mobile data plans, so they won’t bother opening emails that take too long to load.
- For security reasons, some email clients are set not to show any photos. You should reiterate any vital information from your pictures inside the body of your article.
- The majority of mobile phone use occurs outdoors. Impress your audience using good sentence and paragraph construction that can be read on the go.
Remember, it may be easy to be distracted by the stats, but every content marketer worth their salt understands that neglecting mobile-friendly emails is a huge mistake.
You are responsible for ensuring that your clients have positive experiences with your emails, whether they are accessed by mobile device, desktop computer, or laptop.
Whatever strategy you choose, mobile marketing will provide you with many new options for interacting with and learning about your clients.
Mobile marketing is more important than ever in today’s competitive business environment. Companies that ignore it risk falling behind the competition and losing out on many possibilities. Businesses may improve their bottom line and create deeper relationships with their clientele by using mobile content marketing.
To reap the many benefits that mobile marketing campaigns can provide, it is crucial to have a firm grasp of what it is and how it works, and we hope that after reading our short guide, you will be close to reaping these benefits.