Apple Continued To Dominate The Tablet Market. But Samsung And Huawei Collapsed In The Second Quarter Of 2019
On average in the last quarter, only one tablet was purchased for every ten smartphones sold. It is clear that the format is no longer as popular as it once was. But this does not mean that the segment is no longer important. In fact, according to the latest IDC data, 32.2 million tablets were sold worldwide in the second quarter of 2019.
The Growth Of The iPad Has Helped Apple Consolidate Its Number One Position
It was Apple, with its line of iPads, that once again led the tablet market in the Q2. The company sold a total of 12.3 million units during the quarter. It represents a market commission of 38.1% per annum growth of 6.1%. Twelve months earlier, Apple had sold 11.6 million units and had a market share of 34.1%.
The launch of the new iPad Air at the end of March has significantly increased the company’s general shipments. His arrival has also helped to double the sales volume of tablets compatible with Smart Keyboard. Which also includes the iPad Proline, during the three months.
Together, the rest of Apple’s iPad line recorded an annual sales decline of 7.5%. Probably due to the lack of an updated iPad entry-level model. However, the launch of the fifth-generation iPad Mini probably helped to halt the decline somewhat. IDC has not provided any sales guidance for the current quarter. But the general expectation is that the new 10.2-inch Apple iPad that will replace the 9.7-inch model. It should help boost sales significantly.
Samsung And Huawei Have Experienced A Slight Drop In Shipments
Later, in a distant second place, Samsung shipped 4.9 million units. The figure dropped by 100,000 units compared to what was reported a year earlier and, ultimately, amounts to a growth of -3.1%, but not everything is negative. As the market declined at a faster rate than Samsung’s tablet shipments, the South Korean giant actually increased its market share from 14.9% to 15.2%.
According to data collected by IDC, most Samsung tablet shipments consisted of cheaper Galaxy Tab A and Tab E models. The performance of the mid-range Galaxy Tab S5e was not mentioned, but Samsung’s premium sales should definitely be boosted this quarter once the Galaxy Tab S6 is launched.
As for Huawei, IDC reports shipments of 3.3 million units in the quarter and a market share of 10.3%. These figures are less than 3.5 million and 10.5% recorded a year earlier and, therefore, means that the business of the company’s tablets has decreased by 6.5% on an annual basis in the last quarter.
Performance doesn’t look very good on paper, but Huawei has done quite well considering the winds it has had to deal with due to the US-China trade war. Recent market forecasts suggest that Huawei will grow again this quarter as demand picks up again.
Lenovo And Amazon Have Completed The Top Five
To complete the first five places in the fourth and fifth position, respectively, Amazon and Lenovo. The renewed models of the first contributed to maintaining demand throughout the quarter and eventually led to strong annual growth of 46.3%. The retail giant sold a total of 2.4 million Kindle devices during the quarter and reached a 7.4% market share. Just twelve months earlier, in comparison, Amazon had only sold 1.6 million devices and accounted for 4.8% of the global market.
As for Lenovo, the Chinese company managed to send a total of 1.9 million devices between April and June. It accounted for 5.8% of shipments during the quarter, but still recorded a 6.9% drop on an annual basis, or 100,000 units. However, IDC has stated that the brand has experienced strong growth in developed markets such as the United States, Europe, and Japan.