Last January, Apple cut prices for iPhones in China; in March, another reduction occurred there; now, according to CNBC, a new cut – this time around 6% (taking into account all affected products).
The reason for the reduction is the same: weak sales in the country. And since China today has a huge stake in Apple, it can not afford to have a weak business performance there. It is worth noting that this time the hack has not only affected iPhones, no. According to the matter, both smartphones and iPads, Macs and AirPods had their prices reduced.
There is, however, a good incentive that helped Apple cut prices: there was a tax cut in China that went into effect just today, April 1, causing the manufacturer’s value-added fare to drop from 16% to 13%, as reported to Caixin. This reduction of the tax by the Chinese government was due to the slowdown in economic growth, which reached record levels.
Unlike the first two reductions, this can even be seen in Apple’s own online store. The 64GB iPhone XR was coming out by CN ¥ 6,499; now, the device is on sale for CN ¥ 6,199 (reduction of 4.6%). Already iPhones XS and XS Max are now CN ¥ 500 cheaper. The company has also stated that customers who purchased these products (which have been subject to readjustments) in the last 14 days may receive a refund of the difference.
We will see if this attitude of Apple solves things there. Meanwhile, we (Brazilians) are still awaiting the much-promised iPhones price cut commented on by Tim Cook during the release of financial results for the fiscal first quarter of 2019. The Apple CEO never mentioned our country, but the whole explained by him (appreciation of the dollar and new policy of not pricing the iPhones more taking into consideration the American currency but the condition of the local market) made us believe that Brazil would be in – so far, however, nothing …