Businesses in today’s digital environment need to differentiate themselves from their competitors. The use of digital signage is one way to achieve this goal. In contrast to static advertising, users can effect quick updates to target their audiences with current and relevant messages more precisely.
Global Market Insights, Inc. reports that digital signage will be a $23 billion industry by 2023, making it a valuable resource for any business trying to broaden its customer base. The adaptability of digital signage also facilitates the development of distinctive marketing initiatives that successfully engage the intended demographic. Digital signage’s potential as a business sales and marketing tool is immense.
The following are five facts that should convince your digital signage is the way forward for your business:
People pay more attention to digital signage
Customers, clients, and visitors entering a shop, company, or office are often greeted with a large, wall-mounted digital screen that flashes enticing images and animations. About 71% of consumers say that digital signage leaves a longer-lasting impression than conventional, static signage.
Customers and employees at your business or workplace may pay attention to digital signage, unlike most people who see Internet advertisements, TV commercials, and point-of-purchase posters online. Digital in-store marketing is a fantastic option if your company has a message that has to get over to consumers.
Increases your flexibility
With digital signage, you are not limited to the tried-and-true methods of conventional advertising. However, this is not limited to the development of assets. Schedules, players, users, and anything associated with digital signs may all be managed from a distance. You’ll have full reign over all aspects of content production and dissemination.
Additionally, this doesn’t even account for the plethora of other applications that digital signage service providers integrate into their platforms. For instance, with LOOK digital signage, you can set aside various screens for use only in particular situations according to your company’s needs. You may include real-time traffic reports and bus routes in any plan. Also, streaming live TV doesn’t even need a cable box when you use digital signage. Digital billboards are limited only by your creativity.
Improves customer experience
Nowadays, there is a lot of competition in the advertising industry. Digital content is not only engaging for consumers but also highly remembered. Digital signage’s adaptability to specific needs is a major selling point. In the future, competition will mostly revolve around the quality of the customer experience. Brands need to shift to tactics that center on the customer’s experience. Airports and railway stations, for instance, may utilize signage to help passengers find their way around. Hospitals may use a similar computerized directory to aid patients in locating their rooms and physicians.
Likewise, customer service may be improved by minimizing customers’ wait times. With long wait times, customers’ patience is tested, and their likelihood to return to your venue decreases. As a general rule, customers have a long mental estimate of wait times than what is the case. Fortunately, digital signage is so good at diverting people’s attention. News and videos are available for consumers to use as a distraction. Touchscreen displays also include interactive activities for guests to enjoy. Customers can zero in on certain goods thanks to digital signage.
Technology is changing
You undoubtedly agree that it’s crucial for your company to “keep up with the times.” Although digital signage has been around for a while, it is now a cutting-edge method of advertising your company with advanced technology. Incorporating digital signage into your company will enable you to use cutting-edge technology in ways previously unavailable from conventional forms of advertising and promotion.
It is common knowledge that consumers pay greater attention to advertisements that include some technology element than they do to more conventional forms of signage. What makes Times Square so iconic, in your opinion? The bright lights, hundreds of digital signage, and plenty of options all contribute to attracting shoppers’ attention.
The impact of video
A video may show more than a thousand still images; thus, it’s worth even more than a thousand words. Video marketing is the way to go if you want your words to be heard. As a result, you can use them to amuse a wide variety of target demographics while still telling a compelling tale. The freedom and flexibility of digital video are unparalleled, and it’s like having your TV station.
If a company cares about its relationship with its consumers, regardless of its industry, digital signage is a crucial and potent tool. Use this tool to enhance your customer base, your brand’s visibility, and your business’s bottom line. Companies need to take advantage of the growing number of customers who get their news and information from digital devices to stand out in today’s market.