A large part of marketing now involves content creation. Marketers use data to provide their audiences with relevant information and better experiences by determining the best and most useful content to create. If a marketer’s data sources aren’t reliable, however, then their content will be impacted negatively and it will be difficult to capture the attention of the intended audience.
Data is constantly changing. If marketers aren’t ahead of these changes, they will not be able to deliver effective marketing strategies to the companies that they work for. For this reason, it’s crucial that they find top data sources. This article will tell you exactly how to do that:
Social Listening Tools
Social listening tools are very effective if you have already established your brand online because they allow you to track what people are saying about you in real-time. Essentially, you can discover whether there’s a change in the public perception of your business. It can function as an early warning system, notifying you if you are getting bad press. You can also use social listening tools to write content, like instructional guides specifically about products you sell that are currently trending. Social listening tools are extremely effective and are very affordable, making them a great option for most marketers.
Google Trends is one of the most effective ways of staying ahead of what’s currently trending. Many businesses use it to develop marketing strategies, including Toyota as shown by the Compare the Market Car Insurance graphic above. Google Trends allows marketers to access real-time data and monitor consumer search behaviors. It also improves market and product research, keyword research for SEO and allows for trend variations by location, stability of search terms, and seasonal trends. Google Trends is in most marketers’ arsenals, so if it isn’t in yours yet, then it needs to be.
One of the greatest advantages of Google Trends is that it’s completely free. Other data sources found in this article aren’t free, and in fact, charge quite a lot for their services.
Another good way of finding useful data for your content is by browsing trending topics on leading social media platforms, like Twitter and Facebook. If a topic is trending, that means that there is significant interest in it. Writing content about trending topics is a great way to draw interest to your website, particularly if you have high domain authority. This is because when web users search terms related to trending topics, your website will appear at the top of the list. You can also check out trending news topics, though we will explain this in greater detail later on.
You need to tailor your approach to trending topics according to the type of website that you run or are marketing for. If you run a website that’s healthcare-orientated, following the latest racing trends won’t benefit you.
It’s also worth browsing government data, such as press releases. Some government agencies also have data that is public domain, like NASA. This means that even if it isn’t trending, you can check it out. This will give you an opportunity to write engaging content and stay ahead of important information that hasn’t yet made its way into the public sphere. This is particularly useful if you run an alternative news site or market for one. Make sure that you check in on government websites regularly, so that you can see what data they have published.
As with trending topics, make sure that you keep the government data you publish relevant to your website or to your audience.
It’s always useful to keep on top of what is going on in the news. Sometimes, important stories make it into the news but don’t immediately attract attention. By checking in on news sites regularly, you can keep your content fresh and engaging. You can also find out a lot about what current trends are by following the news, particularly political and social trends. For instance, matters of social justice are especially important nowadays and news sites spend a lot of time focusing on them. Following major news sites will allow you to stay ahead of social justice trends, giving you the opportunity to write relevant content.
When you are using media sites as your primary data source, you need to go to great lengths to ensure that the information you’re receiving is true. Unfortunately, many news sites publish misleading information in today’s world. If you use falsified data in your content, you can turn people away from it.
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Financial data is always good to stay on top of. The world is currently experiencing unprecedented inflation and an economic crisis, due mostly to the COVID pandemic. While people are very interested in this kind of thing at the moment, many aren’t “financially literate” and can’t understand the type of content found in financial journals. This gives you an opportunity to “translate” content as it were, making it more readable and understandable to the average person. In addition, knowing what financial trends are will help you to make your products or content [if it is pay-per-view] more accessible to your key audience.
Nowadays, many people around the world find their entertainment through online platforms like YouTube, Twitch, and Rumble. Some online entertainers (or “influencers”, as they are more commonly known) massively impact on global trends. For example, Joe Rogan is notorious for this. Products mentioned on his podcast positively tend to sell out in the weeks following, with millions of people interested in finding out about them. You should follow the world’s most popular influencers for this reason. It will help you to keep your content relevant and engaging.
It might be best to avoid following trends set by controversial online entertainers, however. Using trends catalyzed by them can alienate your audience. It’s best to remain impartial unless you are especially passionate about politics and matters of social justice, or you run a politically-orientated website.
Data drives content. If you want your content to be engaging, effective, and relevant to your audience, then you need to find the best data sources. Thankfully, finding reliable data sources doesn’t need to be difficult, especially when you have the help of this article.